Course Highlights
- Price: Guaranteed Low Price
- Level: Level 3 and 4 CPD Award
- Course Type: 100% Online Course
- Syllabus: 19 course modules
- Duration: 38 hours, guided
- Exams: Yes, included
- Accreditation: CPD Certification
- Certificate: Digital PDF Certificate included, optional Hard Copies £9.99
- Tutor Support: Support included
- Access: 12 Months, 24/7 Unlimited
- Compatibility: Any Browser Device
Course Overview
The online Digital Marketing Course Level 3 and 4 from Oplex Careers aims to provide great insight into the skills and knowledge related to working in marketing, exploring different forms of marketing and the use of technology advancing this field and more.
Enroll in our online Digital Marketing Course Bundle to gain a comprehensive understanding of marketing products and services online, either for yourself or clients. Our course covers key skills like mobile marketing, digital display advertising, SEO and more. Learn through practical examples and case studies to better understand how to work with clients. Whether you’re already in the field, starting a career in marketing or simply interested in the subject, our course is designed to cover a range of modules and provide multiple assessment opportunities for a well-rounded learning experience.
The Digital Marketing Course Bundle is divided into 19 carefully selected modules making it easy to follow along in your own time and at your own pace.
You’ll have 24/7 access to the online course materials, assessment test, online exams, introductory video tutorial, study resources and our amazing student support services.
Enrolling on the Level 3 and 4 Digital Marketing Course is easy, just click to ‘Add to Basket’ button to start your learning journey.
Course Syllabus
As part of the Digital Marketing Course students will learn:
In this module of the course we will cover:
- Digital Marketing
- Advantages of Digital Marketing
- Trends in Digital Marketing
- Digital Marketing Types
- How Digital Marketing Works
- Target Audience
- Rules and Regulation
In this module of the course we will cover:
- Search Engines
- Search Engine Optimisation
- SEO Mechanisms
- Benefits of SEO
- SEO Usage Risks
- Search Engine Marketing
- Mechanisms of SEM
- Advantages of SEM
- Disadvantages of SEM
- Pay-Per-Click Marketing
- Matching of Keywords
- Advantages and Disadvantages of PPC
In this module of the course we will cover:
- Basic Definitions
- Web Pages
- Web Servers
- URLs and HTMLs
- Website Types
- Pros and Cons of Websites as a Marketing Tool
- Web Design
- Website Marketing
In this module of the course we will cover:
- Digital Display Advertising
- Formats
- Advantages of DDA
- Disadvantages of DDA
- Targeting the Right Audience
- Formats
- Success Measures
In this module of the course we will cover:
- Email Marketing
- Mechanisms of Email Marketing
- Email Marketing Types
- Legalities
- Advantages
- Disadvantages
- Mobile Marketing
- Mobile Marketing Types
- Privacy Issues
- Advantages
- Disadvantages
- Practices of Mobile Marketing
In this module of the course we will cover:
- Networking and Social Media
- Marketing via Social Media
- Mechanisms of Social Media Marketing
- Online Visibility
- Social Media Platforms
- Advantages and Disadvantages of Social Media Marketing
- Practices of Social Media Marketing
In this module of the course we will cover:
- Public Relations
- Online Public Relations
- Online PR Elements
- Online PR Tools
- Mechanisms of Online PR
- Reasons for Applying PR Strategies
- Issues to Avoid
In this module of the course we will cover:
- Web Analytics
- Differences between Web Stats and Analysis
- On and Off-Site Analytics
- Types of Web Analytics
- Mechanisms of Web Analytics
- Advantages of Web Analytics
- Social Media
- Proper Web Analytics Practices
In this module of the course we will cover:
- Goals
- Research Activity
- Target Market Identity
- Developing a Plan
- Content
- Timeline Issues
- Mistakes Associated with Digital Marketing Campaigns
The final assessment test is an online interactive examination containing 50 questions to be completed within a 60 minute time frame.
The final assessment will contain questions from all modules and topics covered within the course.
The results from the final assessment test will count 100% towards the final grade for the course.
The results are instantaneous so learners will be informed straight away as to how they have performed on the assessment.
If for any reason you don’t pass first time around you have unlimited exam retakes.
Course Syllabus
As part of the Digital Marketing Advanced Level 4 Course students will learn:
In this module of the course we will cover:
- What it is
- Develop a digital marketing strategy
- Digital marketing communications
In this module of the course we will cover:
- Situation analysis for digital marketing
- Digital marketing environment
- Customer journeys
- Competitors and suppliers
In this module of the course we will cover:
- Environment change
- Look at the different forces, e.g.;
- Technological
- Economic
- Political
- Legal
- Social
In this module of the course we will cover:
- Integrated digital marketing
- Situation analysis
- Setting goals and objectives
- Strategy formulation
- Strategy implementation
In this module of the course we will cover:
- Product
- Price
- Place
- Promotion
In this module of the course we will cover:
- Introducing the relationship
- Challenge of customer engagement
- Customer lifestyle management
In this module of the course we will cover:
- Planning website designs
- Website project
- Site or app requirements
- Testing content
In this module of the course we will cover:
- Characteristics
- Setting goals
- Budget
In this module of the course we will cover:
- Search engines
- Online public relations
- Display advertising
- Social media and viral marketing
In this module of the course we will cover:
- Recall information
- Different career paths
- Express understanding
The final assessment test is an online interactive examination containing 50 questions to be completed within a 60 minute time frame.
The final assessment will contain questions from all modules and topics covered within the course.
The results from the final assessment test will count 100% towards the final grade for the course.
The results are instantaneous so learners will be informed straight away as to how they have performed on the assessment.
If for any reason you don’t pass first time around you have unlimited exam retakes.
Accreditation for Digital Marketing
Upon successful completion of this Digital Marketing Course Bundle student will be awarded with a CPD Accredited Certification in:
Level 3 CPD Award in Digital Marketing
Level 4 CPD Award in Digital Marketing Advanced
Here at Oplex Careers we are an accredited CPD training provider and your certificate will include the recognised CPD stamp from our awarding organisation.
The CPD certificate will showcase your achievement in this course and provide proof to any future employers or academic institutions that you have gained the skills from this course and are now certified.
Certificate
On successful completion of this Level 3 and 4 Digital Marketing Course you will receive your CPD Certificate.
You can add the certification to your CV and include it as part of your portfolio of evidence.
The certificate will include the course you have undertaken, the grade you have achieved, your full name, date of completion, and a certificate verification number.
This certificate will be produced in Digital PDF format, hard copies of the certificate will be available at an additional fee of £9.99.
As part of the online Digital Marketing Level 3 and 4 Course you will receive full access to our tutor and student support services. Our friendly student support team want you to succeed in your studies and achieve the best possible grade. We are here to help!
Students will have full 24/7 unlimited access for 12 months from the date of joining on the Digital Marketing Level 3 and 4 Course.
This online Digital Marketing Level 3 and 4 Course will work on all major web browsers and smartphone devices. All you need is an internet, 3G, 4G or 5G connection.
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