Course Highlights
- Price: Guaranteed Low Price
- Level: Level 4 CPD Award
- Course Type: 100% Online Course
- Syllabus: 10 course modules
- Duration: 20 hours, guided
- Exams: Yes, included
- Accreditation: CPD Certification
- Certificate: Digital PDF Certificate included, optional Hard Copies £9.99
- Tutor Support: Support included
- Access: 12 Months, 24/7 Unlimited
- Compatibility: Any Browser Device
Course Overview
The online Digital Marketing Advanced Level 4 Course from Oplex Careers aims to a deeper insight and understanding into the skills and knowledge related to working in marketing, exploring the use of digital marketing to impact sales, and the use of technology advancing this field and more.
The online Digital Marketing Advanced Level 4 Course will provide learners with a further insight into key elements to marketing products and services online, whether for yourself or for business. This course will discuss the key skills related to Digital Marketing, from marketing campaigns, how markets are impacted through digital marketing, marketplace analysis and more. This course will provide a great insight into working with clients using practical examples throughout the course. Whether working in this field already, you want to get started working in marketing, or just interested in this field of study, this course will cover a range of modules and provide multiple examples for assessment.
The Digital Marketing Course is divided into 9 carefully selected modules making it easy to follow along in your own time and at your own pace.
You’ll have 24/7 access to the online course materials, assessment test, online exams, introductory video tutorial, study resources and our amazing student support services.
Enrolling on the Level 3 Digital Marketing Course is easy, just click to ‘Add to Basket’ button to start your learning journey.
Course Syllabus
As part of the Digital Marketing Level 4 Course students will learn:
In this module of the course we will cover:
- What it is
- Develop a digital marketing strategy
- Digital marketing communications
In this module of the course we will cover:
- Situation analysis for digital marketing
- Digital marketing environment
- Customer journeys
- Competitors and suppliers
In this module of the course we will cover:
- Environment change
- Look at the different forces, e.g.;
- Technological
- Economic
- Political
- Legal
- Social
In this module of the course we will cover:
- Integrated digital marketing
- Situation analysis
- Setting goals and objectives
- Strategy formulation
- Strategy implementation
In this module of the course we will cover:
- Product
- Price
- Place
- Promotion
In this module of the course we will cover:
- Introducing the relationship
- Challenge of customer engagement
- Customer lifestyle management
In this module of the course we will cover:
- Planning website designs
- Website project
- Site or app requirements
- Testing content
In this module of the course we will cover:
- Characteristics
- Setting goals
- Budget
In this module of the course we will cover:
- Search engines
- Online public relations
- Display advertising
- Social media and viral marketing
In this module of the course we will cover:
- Recall information
- Different career paths
- Express understanding
The final assessment test is an online interactive examination containing 50 questions to be completed within a 60 minute time frame.
The final assessment will contain questions from all modules and topics covered within the course.
The results from the final assessment test will count 100% towards the final grade for the course.
The results are instantaneous so learners will be informed straight away as to how they have performed on the assessment.
If for any reason you don’t pass first time around you have unlimited exam retakes.
Accreditation for Digital Marketing
Upon successful completion of this Digital Marketing Course student will be awarded with a CPD Accredited Certification in:
Level 4 CPD Award in Digital Marketing Advanced
Here at Oplex Careers we are an accredited CPD training provider and your certificate will include the recognised CPD stamp from our awarding organisation.
The CPD certificate will showcase your achievement in this course and provide proof to any future employers or academic institutions that you have gained the skills from this course and are now certified.
Certificate
On successful completion of this Level 4 Digital Marketing Course you will receive your CPD Certificate.
You can add the certification to your CV and include it as part of your portfolio of evidence.
The certificate will include the course you have undertaken, the grade you have achieved, your full name, date of completion, and a certificate verification number.
This certificate will be produced in Digital PDF format, hard copies of the certificate will be available at an additional fee of £9.99.
As part of the online Digital Marketing Advanced Level 4 Course you will receive full access to our tutor and student support services. Our friendly student support team want you to succeed in your studies and achieve the best possible grade. We are here to help!
Students will have full 24/7 unlimited access for 12 months from the date of joining on the Digital Marketing Advanced Level 4 Course.
This online Digital Marketing Advanced Level 4 Course will work on all major web browsers and smartphone devices. All you need is an internet, 3G, 4G or 5G connection.
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