The online Digital Marketing Course from Oplex Careers aims to provide great insight into the skills and knowledge related to working in marketing, exploring different forms of marketing and the use of technology advancing this field and more.
Digital Marketing Course
£19.00
The online Digital Marketing Course will provide learners with a good insight into key elements to marketing products and services online, whether for yourself or for clients. This course will discuss the key skills related to Digital Marketing, from mobile marketing, digital display advertising, SEO and more. This course will provide a great insight into working with clients using practical examples throughout the course. Whether working in this field already, you want to get started working in marketing, or just interested in this field of study, this course will cover a range of modules and provide multiple examples for assessment.
Course Syllabus
The Digital Marketing Course is split into the following modules:
- Fundamentals of Digital Marketing
- Search Engines and Search Engine Optimisation (SEO)
- Websites and Design
- Digital Display Advertising
- Mobile Marketing and Email
- Marketing via Social Media
- Online Public Relations
- Web Analytics
- Planning Campaigns for Digital Marketing
- Final Assessment
• Digital Marketing
• Advantages of Digital Marketing
• Trends in Digital Marketing
• Digital Marketing Types
• How Digital Marketing Works
• Target Audience
• Rules and Regulation
• Search Engines
• Search Engine Optimisation
o SEO Mechanisms
o Benefits of SEO
o SEO Usage Risks
• Search Engine Marketing
o Mechanisms of SEM
o Advantages of SEM
o Disadvantages of SEM
• Pay-Per-Click Marketing
o Matching of Keywords
o Advantages and Disadvantages of PPC
• Basic Definitions
• Web Pages
• Web Servers
• URLs and HTMLs
• Website Types
• Pros and Cons of Websites as a Marketing Tool
• Web Design
• Website Marketing
• Digital Display Advertising
• Formats
• Advantages of DDA
• Disadvantages of DDA
• Targeting the Right Audience
o Formats
o Success Measures
• Email Marketing
o Mechanisms of Email Marketing
o Email Marketing Types
o Legalities
o Advantages
o Disadvantages
• Mobile Marketing
o Mobile Marketing Types
o Privacy Issues
o Advantages
o Disadvantages
• Practices of Mobile Marketing
• Networking and Social Media
• Marketing via Social Media
o Mechanisms of Social Media Marketing
o Online Visibility
• Social Media Platforms
• Advantages and Disadvantages of Social Media Marketing
• Practices of Social Media Marketing
• Public Relations
• Online Public Relations
• Online PR Elements
• Online PR Tools
• Mechanisms of Online PR
• Reasons for Applying PR Strategies
• Issues to Avoid
• Web Analytics
o Differences between Web Stats and Analysis
• On and Off-Site Analytics
• Types of Web Analytics
• Mechanisms of Web Analytics
• Advantages of Web Analytics
• Social Media
• Proper Web Analytics Practices
• Goals
• Research Activity
• Target Market Identity
• Developing a Plan
• Content
• Timeline Issues
• Mistakes Associated with Digital Marketing Campaigns
Assessment
To assess the learners ability and knowledge to effectively understand the topics contained within the Digital Marketing Course, the course features a number of end of module interactive quiz questions.
Additionally, at the end of the course learners will also take an online multiple choice assessment test. This online multiple choice test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Certificate
On successful completion of this Digital Marketing Course. This certificate will be produced in PDF format, hard copies of the certificate will be available at an additional fee of £9.99.
Course Format
This course is delivered online through eLearning. Learners of the course will receive instant access to our interactive student learning portal, which offers 24/7 access to the Digital Marketing Course.
Course Duration
The online Digital Marketing Course requires 70 hours to complete the course in full. This is only a guide to the learning hours required and it depends on how quickly an individual can absorb the information. The learning is online so it can be spread out over multiple sessions or done in one session.
Learners will have access to this course for up to 12 months from the date of joining. There is no time limit to complete the course during this period.
Tutor Support
When you are studying a course it is always useful to know that you have the help and support of tutors that want you to succeed in your studies.
As part of the Digital Marketing Course you will receive access to our dedicated tutor support service. The academic tutors will be able to provide you with unlimited online email support to help answer any questions that you may have whilst you are studying the course.
Course Compatibility
Our Digital Marketing Course is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices.
We know that more and more people are using the web whilst they are on the move, so we have designed this Digital Marketing Course to be fully compatible across tablet and smartphone devices. You will be able to access the same content from the course, just over a 3G or 4G network whilst on the move.
Upon successful completion of the course learners will be awarded with an Accredited CPD Certificate.
Here at Oplex Careers we are an accredited CPD training provider and your certificate will include the recognised CPD stamp from The CPD Certification Service.
The Certificate of Achievement will provide proof that you have studied the course and will contain your grade and classification level. You can use the certificate from us as part of your portfolio of evidence and use it to attend job or academic interviews.
What is CPD?
CPD stands for Continuing Professional Development. CPD is a commitment to lifelong learning, a skill that is invaluable to all people in society. Employers from both the public and private sectors, as well as academic intuitions across the UK and internationally recognise Continuing Professional Development (CPD).
CPD is a great way for individuals to gain new skills, improve their job prospects, gain greater job satisfaction and also help to secure a promotion.
The courses available through Oplex Careers conform to the universally accepted CPD quality mark and standards of recording, reflecting, tracking, planning and reviewing.
Benefits of CPD
Regardless of where you are in your career, undertaking an Oplex Careers CPD course can help you;
- Enhance your employment opportunities
- Improve career satisfaction
- Track prior learning
- Show you are up-to-date with the requirements of your job
- Contribute to your CV
- Lead to further education
- Demonstrate your commitment and value within your organisation
- Prepare you for promotion
When you finish with the course your certificate will contain the recognised CPD mark from Oplex Careers.
Certification
Upon successful completion of the final assessment test, certificates for the course will be produced within 1-3 working days.
This course contains a combination of online testing to assess learners’ ability and understanding of the course.
The testing for this course is comprised of:
- End of Module Multiple Choice Test
- Final Interactive Assessment Test
End of Module Test
At the end of each module within the course, learners will be asked to complete a series of short multiple choice tests. This is done to assess the learner’s ability and knowledge of the topics covered within the course. The results of these end of module test are instantaneous, so learners can track their grades as they progress through the course.
The results from the End of Module Multiple Choice Tests will not be weighted towards the final grade of the course. The end of module test provide reflective learning for student to understand and prepare for the type of questions contained within the final assessment.
Final Assessment Test
The final assessment test is an online interactive examination containing 50 questions to be completed within a 60 minute time frame. The final assessment will contain questions from all modules and topics covered within the course. Prior to taking the final assessment learners have the ability to take a mock simulation test, to understand the question styles and format of the final assessment before taking the real test.
The results from the final assessment test will count 100% towards the final grade for the course. The results are instantaneous so learners will be informed straight away as to how they have performed on the assessment.
If learners are unsuccessful in the first attempt at the final assessment test, learners can retake the final assessment test an unlimited number of times until a pass grade or higher is achieved. This course comes with a complete exam pass guarantee. Learners can take the test an unlimited number of times until they pass, which is included in the price of the course.
Certificate
Upon successful completion of the final assessment test, certificates for the course will be produced within 1-3 working days.
Unlimited Re-takes
This course comes with an unlimited number of exam retakes. If for any reason you do not pass your final exam first time around, you can keep taking the course until you pass.
Below you will find some common questions that previous students have asked us prior to joining the course.
Can I order more than one course?
Yes. You can order as many courses as you like. You can purchase 1, 2 or even 10 courses. It’s entirely up to you.
Can I order the course for someone else?
Yes. You can order the course for a family member, friend, work colleague, staff members and more. When placing your order, just send us an email to inform us that the course is for someone else and we will create an account for them.
Are there any additional or monthly costs?
No. The course price you see listed is the only cost you have to pay to study the course. There are no hidden fees, no monthly payments or anything like that.
When you finish the course, you will be awarded with a PDF certificate of achievement which you can print out yourself. Or if you require us to print the certificate on hard copy, you can pay an optional £9.99.
Other than that, there are no additional costs or fees whatsoever.
What if I don’t pass first time?
We have our exam pass guarantee in place. You will be allowed to retake the final assessment as many times as you require until you pass the course. There is no additional charge to retake the test.
What do I get at the end of the course?
Once you’ve finished the course you will be awarded with your certificate. We’ll dispatch this within 1-3 working days of you completing your course.
How do I enrol?
Just click the ‘Buy Now’ button above, which will add the course in your shopping cart, from here proceed with the checkout and enter your payment details. You can pay securely using PayPal or a Debit/Credit card.
Once we have confirmed your enrolment, we will send you access to your course straight away so you can enjoy our learning.
Can I study if I live outside the UK?
Yes. With Oplex Careers you will receive access to your online training course, meaning that you can study from anywhere in the world, as long as you have an internet connection. We have students taking our courses in over 50 countries worldwide.
When does this course start?
Oplex Careers is not like a traditional college or learning institution where set dates for enrolment exist, we provide online training courses that are completely flexible. With our online training courses you can enrol and start your course today. You have complete control over your own learning.
Do I need to come to a training venue?
All the courses available at Oplex Careers are studied online, so you do not need to attend any training venue or classes.
When will I receive my course?
You will receive instant access to your online training course once you have successfully completed the checkout and we confirm your enrolment. We send your login details for the course, along with a receipt for your payment to the email address used at checkout. Please make sure you therefore use the correct email address at checkout.
Will I have a tutor?
Yes. If you need any help or support when studying the course just email the tutor support team and they will help answer any questions you may have.
Do I receive a certificate?
Once you have finished the course you will receive a certificate to showcase your new skills and qualifications. This certificate will be sent to you via email in PDF format once you have completed the course. Hard copies of certificates are available for an additional £9.99.
Are there any deadlines?
At Oplex Careers our courses are online and can be studied your own pace, without any strict deadlines for completion throughout the duration of your course. You have 12 months access for the course, so you have ample time to complete the course.
If you don’t finish the course within 12 months, you can also email us for an extension on your course.
Do I need any previous experience or qualifications before I join a course?
Most of the courses available here at Oplex Careers require little or no previous knowledge prior to enrolling.
How long do I have access to my course?
You will have access to a course for 12 months from the date of joining. Should you need to extend your course after such time, just contact student support services.
Is the course recognised?
Yes. Our courses are accredited through the CPD Certification Service. CPD is recognised nationally across the United Kingdom and internationally around the world, thus the CPD Award should be recognised by academic institutions, public organisations and private companies. Your certificate will contain the universally recognised CPD Certification Service logo.
Can I cancel or refund my course?
Yes. We offer the Oplex Careers 14 days peace of mind guarantee. As long as you haven’t logged into the course, you can get a full no questions asked refund within the first 14 days after ordering.
I have another question about the course, how can I contact you?
Please use the live chat or contact us should you have a specific question which is not answered here.
If you would like more information about the course then please feel free to use the enquiry form below:
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